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How to Get the Most out of Your Ecommerce Marketing Strategy

Posted on October 20, 2020 by

Your eCommerce marketing plan is essentially the cumulative total of all strategies and tactics you apply to promote your products and services online. Though it is a different model as compared to what the likes of do, the bottom line is that eCommerce is a very lucrative business for different industries across the globe.

If you are running an eCommerce store, here are some of the tricks and tactics you can put in place to get the best of what you want to sell.


Maintaining a blog is one of the best ways to attract potential customers to your site organically. You need to create quality content that is relevant to your industry, as doing so projects a sense of legitimacy and trustworthiness to your prospects. Additionally, you can give strangers incentives to visit your site through your content, on materials that are specific to your products and services. You can generate a lot of interest that can in turn lead to your prospects taking some actions.

Contribute to guest posts and other websites

Guest posts have the potential of expanding your online visibility. Additionally, it can help you in better establishing you as an authority in your industry. When you establish your authority in search engines, you become more reliable and your rankings increase. You can establish your authority on search engines with the use of relevant keywords on the products and services your customers are searching for.

Use referral marketing programs

Referral marketing combines two of the most underlying assets to any eCommerce marketing strategy – These are the word of mouth and incentives. With a solid eCommerce referral program, you will allow your customers to communicate your message to prospects who will trust their judgment. Research has shown word of mouth is directly responsible for about 20 percent of all purchases and has as much as 90 percent influence. A significant part of your eCommerce marketing strategy should include referrals.

Make use of social media

A well maintained social media presence will be an invaluable component of any successful eCommerce marketing strategy. Marketing products and services over social media can be very important for companies as products get advertised to different people all over the internet. Very few consumers are willing to buy products or services based solely on text. The success of your social media will lie in the efforts you put into the images you use to capture attention and generate traffic.

Drive user-generated content

Driving user-generated content is one of the best practices in finding and fostering ways for your customers to promote their business. It can be an excellent way in facilitating word of mouth for your company while driving traffic to your eCommerce site and building an authentic following of interested customers. One of the most effective ways of encouraging user-generated content is by offering prizes to your customers and promoting your products in some form.

In whatever you do, read through the interests of your customers and come up with something creative to their liking.

Simple Rules for Writing a Solid Business Plan

Posted on August 27, 2020 by

Now that you have decided to start your business, what is the next thing you should do? You have gotten feedback on your idea and everything has been positive. You are feeling ready to start your new journey of entrepreneurship. The next thing you should do is to come up with a business plan. A business plan is like a map that guides a business on where to go. It is coupled with meticulous planning and strategy, to ensure everything goes right. Coming up with a business plan for involved doing a lot of research to get everything right.

Depending on your goals and nature of business you want to get yourself to, a solid business will be very important in helping you secure the funding you need and bring in the partners you should have to move your business to the next level. Here are sure tips you should follow to come up with an awesome business plan.

Conduct Market Research

Before you can begin the process of convincing people about your business, you need to have data to back up everything. Stats show a large number of companies bite the dust within the first three years of incorporation, and this happens especially if there was poor market research before incorporation. You should have a careful scope of the market you are planning to enter and navigate the obstacles and challenges that might come along the way. For the data, you collect on your market research, analyze it, and come up with suitable conclusions.

Identify key readers of your business plan

There are eight different types of audiences your business plan can target. This will all depend on the group you want to attract so focus on highlighting those aspects of your idea that would be relevant to a certain group. Suppliers may be most interested in your financial focus and solvency, while prospective business partners may be interested in how you distribute ownership of the company. Regardless of the audience you choose to focus on, include key details that would also answer key questions from any group.

Learn how to summarize your ideas

You need to learn to get to the point as quickly as possible. Learn to summarize ideas for yourself and also make it easy for others to get to know your ideas without being subjected to lengthy reads. Being able to have summaries also shows you have a solid grasp of your plan and you are thinking critically of the steps that need to be followed to reach your goals.

Follow a standardized business template

You need to ensure all essential elements of a business plan have all been included. The essential elements include a business description, sales strategy, financials, market analysis, among others. Your audience will expect to find certain key details included in your business plan, according to the industry you are targeting. To avoid sounding naive and inexperienced, ensure you use the terms and language commonly associated with the industry you want to venture in.